You don’t need caffeine fatigue in your life. When we drink caffeine on a consistent, ongoing basis, over time that part of our brain that lets us know we’re sleepy—that part of the brain that caffeine temporarily blocks—gets more aggressive. When we tune it out with caffeine for long enough, our baseline energy level—or the amount of energy we have before caffeine—starts to lower, and we need more caffeine to get back to the old “normal.” This translates in real life to an overall more tired feeling. This tiredness can lead to less motivation and suppressed productivity—definitely the last thing you need right now!
It will do wonders for stress management. Entrepreneurs are under a lot of stress already without it coming from the things you drink! Caffeine releases the stress hormone cortisol into our bodies. Studies show that after drinking a cup of coffee, the level of cortisol in the body is the same as it would be in a situation of acute stress. Stress can be detrimental for all aspects of your business—client relationships and productivity are two that will take a hit if our stress isn’t managed.
Often when we drink coffee, we’re not just drinking coffee—we’re also drinking lots of sugar, fats, and artificial sweeteners. That adds up to a lot of “extras” in our diets that our bodies don’t need, which can contribute to unwanted weight gain. When blood sugar levels are spiked quickly (which happens once we down those sugary coffee drinks) on a consistent basis it can lead to sustained inflammation in the body. This poses lots of it
s own health concerns including joint pain, fatigue, chest pain, abdominal pain, fever, rash, and joint pain.
Probably the biggest health tip you could take away from this article is that the myth of coffee being a foundational tool in starting to business is just that—a myth.
Max Altschuler, SUTRA’s co-founder and Sales-Hacker CEO, knows what it’s like to lean on caffeine while starting a business. He documents drinking endless cups of coffee in his early entrepreneur days to keep up his energy and sustain productivity.
- There was a dark side to all of this caffeine consumption.
- Max was crashing at multiple points during the day.
- He wasn’t sleeping well, and in turn this meant needing even more coffee to reach that baseline energy level.
- He was experiencing irritability, anxiety, and impulsiveness.
It took a doctor’s visit, where he was told that his ALT levels in his liver were off, to realize that something—namely, the caffeine consumption—needed to change.
From there, it wasn’t immediately all roses. It took Max about 3 weeks to get off the caffeine, and another 3 weeks to feel like himself again. Those withdrawal symptoms
are NO JOKE—but we put together a resource to help you stop drinking coffee with minimal side effects!
Max’s clear-headedness (y’know, the kind that comes with not having caffeine) helped him start a new business called Sales Hacker. He is sleeping better and working more effectively than ever, all thanks to switching superfoods in for the caffeine of days gone by. You can read more about his story, as well as his tips for cutting out caffeine, at this article. (https://www.sipsutra.com/blogs/news/how-i-quit-caffeine)
An alternative to coffee
Can you guess what it is?
It’s packed with superfoods, increases energy levels naturally, and tastes amazing. Now you don’t have to choose between your health and starting the day off with a hot, satisfying drink.
That’s right, it’s SUTRA! You have your choice between Chai Spice Golden Milk or Healthy Hot Chocolate. Now we also have unsweetened SUTRAs for those of you who want to sweeten your drinks with your sweetener of choice.
Keep scrolling to learn more about how you can get some of this mouth-watering coffee replacement. Your health and your business will thank you!